Personal Hygiene（个人卫生) Kindness Contagion（传递善意） How do you throw away your face mask?Just leave it on the table? Throw it into the bin at will? Or let it mingle with food waste? Insight： These used face masks may cast the threat of re-infection on ourselves and others. How do we creatively remind people to throw it into the right place? Idea： These used face masks can not only be rolled up ,but also a Lucky Bag！Let it carry out their final but meaningful step:Lucky Bag Prays For You！Wishing others good luck, and spread this kindness from the east to the west. Execution： We put this communication event in Instagram story. If human will instinctively forget something important, #lucky bag prays for you is to store the special memories of covid-19.Stay safe, stay kind, stay human. 你是怎么丢口罩的？ 用完直接丢在桌上？随意扔到垃圾桶里？跟食物残渣一起漂流？ 洞察： 面对具有二次传播风险的废弃口罩，我们该如何用创意的方式提醒人们把它丢到对的地方？ 创意： 我们把最普通的口罩，变成一个可以roll-up的福袋，让它们执行有特别意义的最后一步——Lucky bag prays for you！重拾福袋的本意，赋予它代表祝福、好运的含义，向世界传播来自方文化的祝福。 执行： 利用ig快拍进行事件传播，如果我们会本能性地选择遗忘，那么campaign——#lucky bag prays for you正是将这段全人类最特殊的记忆——存放、纪念，时刻提醒我们：保持安全，保持善良，保持人性。