作品类别：广告创新 创意阐述： In our daily life, the numbers after the decimal point of the price we pay are always neglected, but the neglected little money will accumulate in a huge amount. Similarly，there are also countless people who are ignored by the public behind the huge number of confirmed cases around the world during the epidemic. They don't have access to normal care or even normal life. Therefore，we will launch #For those neglected #campaign, advocating donating the neglected money to those who are neglected. Through the combination of major payment platforms, smart display is made in the payment interface to attract more people's attention and donation. We firmly believe that everyone's small acts of kindness will become a great power to change the world. （在日常消费中，支付价格小数点后的数字常常会被我们所忽略，但这些被忽略的小钱积累起来却会是一个庞大的数目。于此同时，在疫情期间，庞大确诊人数的背后同样有着不可计数的人们被大众所忽略，得不到正常的救治或无法正常生活。因此，我们发起#For Those Neglected#计划，主张把那些被忽略的钱捐赠给那部分被忽略的人。通过联合各大支付平台，在支付界面进行巧妙展示，以吸引更多人的关注和捐赠。我们坚信，每一个人的微小善举，都将成为改变世界的巨大力量。）