士力架创意说明： 本段视频广告主要阐述了在一场美术考试中，考生为避免饥饿随身带了士力架进入考场，而漫长的考试，不仅考生饥饿，作为模特的石膏像罗马王也非常饥饿。看到考生身边的士力架，瘦弱颓丧地罗马王按捺不住自己的饥饿，偷偷地往士力架的方向移动。而考生在画了形体之后一对比画面才知道石膏像已经移向了自己身边的士力架，考生觉得不可思议，所以向静物a的石膏像罗马王。片中饥饿的石膏像用海盗颓丧瘦弱的形象去表达，示意海盗吃完士力架后做回了结实饱满精神的罗马王。从而体现出士力架的slogan“横扫饥饿 做回自己”。而配乐及考生的各种神态表情展现的夸张搞笑则是体现出士力架广告的轻松有趣性。 Briefing for Snickers： In an art exam, one examinee takes some "Snickers" in case of hunger. In the long exam, the examinee feels hungry and the plaster model, Rio de Rome, feels hungry too. Seeing the "Snickers" beside the examinee, Rio de Rome begins to move towards the "Snickers" gradually. After comparison, the examinee finds the fact and thinks it is so amazing. The plaster model is expressed in the image of a decadent and emaciated pirate, who will be returned to Rio de Rome after taking the "Snickers". This coincides the slogan of "Snickers" : Not feel hungry any more, but myself is left. The music in the commercial and the emotions of the examinee displays the relaxation and interest in the advertisements of "Snickers".