人们总是在考试时精神不振，在这关键时刻怎能没有士力架？我们运用了默剧形式配上卓别林的音乐，使广告更有趣味性，并运用日历做为概念化的表达方式暗示准备考试的时期，突出关键时刻不能没有士力架的这一主题。 People are always depressed in the exam。We use the mime form with the music of Chaplin, make the advertisement more interesting, and use the calendar as a conceptual expression that prepare for the exam period, Highlight the theme——the key moment must have snickers！